Match threshold guidelines

• Slide it higher to prioritize accuracy and relevance, ensuring that the content closely match your specified goal.
• If you're looking to explore a broader range of content, even if it's not a perfect match, lower the threshold. This allows you to receive more posts but with varying relevance.
• Browse suggestions for when it is recommended to experiment with the match threshold feature.

Where to find and edit the threshold on a Ghost’s settings page

Example

If you're focused on highly targeted content from a very specific audience, you might set the threshold above 70%. If you're casting a wide net to gauge general market trends, you might lower it to around 40% capture a broader spectrum of discussions on the platform.