Each Ghost has it’s own match threshold, located within its settings page. This tool instructs your Ghost how confident you want it to be about the relevancy of the content to your goal.

https://youtu.be/L20setTjvIM

Increasing the threshold

<aside>

🎯 Increasing your match threshold tells your Ghost that you prefer extremely high quality, over mostly relevant quantity.

</aside>

We’d recommend moving the slider up when:

• You have improved your goal but are still receiving too many irrelevant Finds.
• You're seeking niche content or have strict requirements.
• You want to focus on a very specific audience.

Reducing the threshold

<aside>

🔊 Reducing your match threshold tells your Ghost that you would like your Finds to look through a broader audience that match your goal.

</aside>

We’d recommend moving the slider up when:

• You've set your max Finds per scan higher or unlimited, but want even more content.
• You wish to engage with a wider range of audiences.
• Multiple types of people or companies discuss the topics you're targeting.